“Our conversations with various stakeholders in Europe have reinforced our belief that an enormous opportunity exists around the creation of a new league on the continent,” Silver said in a statement. “Together with FIBA, we look forward to engaging prospective clubs and ownership groups that share our vision for the game’s potential in Europe.”
In an announcement Monday that the two parties were pressing ahead with the European expansion, FIBA Secretary-General Andreas Zagklis said: “The format of the league respects European sport model principles by offering any ambitious club in the continent a fair pathway to the top. The project is conceived in a way that will improve the sustainability of the entire European basketball ecosystem, including players, clubs, leagues and national federations, by generating a knock-on effect that will strongly benefit basketball fans throughout Europe.”
Keen to assuage EU regulatory concerns, the NBA and FIBA added that they plan to dedicate financial support and resources to development throughout Europe’s basketball ecosystem.
No domination
The announcement by the NBA and FIBA of some “permanent spots” in the league is central to the looming resistance in Brussels, which is also skeptical about the economic benefits for Europe.
“What about the governance and economic value?” said Bogdan Zdrojewski, an MEP from the conservative European People’s Party group in the European Parliament. “It seems that with the NBA Europe these risk being siphoned out of Europe, leading to a lack of accountability on governance and a staggeringly high loss of economic value if we look at how the economic return — TV rights, sponsorships — generated in Europe will be systematically funneled to U.S.-based holding entities.”
Zdrojewski added, “We need to look carefully at how the economic model is likely to lead to a corporate shift with traditional clubs being excluded in favor of global investment funds and state-backed clubs, who will be the only ones able to afford the prohibitive costs like the estimated $500 million to $1 billion founding franchise fees.”