Confirmed Attendance of 130 Global Buyers Worldwide… Featuring Online and Offline Business Matchmaking with Over 700 Promising K-Brands, Pop-up Stores, and Various Programs
Hosted by the Ministry of SMEs and Startups (MSS) and the Korea SMEs and Startups Agency (KOSME), the large-scale export consultation event ‘2026 K-BRAND GLOW WEEK’ will be held for three days from November 24 to 26, 2026, at ‘Anderson C’ in Seongsu-dong, Seoul.
This event is a mega-scale business matchmaking event featuring 700 promising export-oriented small and medium-sized enterprises (SMEs) in the K-beauty, K-food, K-lifestyle, and K-fashion sectors that will lead the global distribution network. Notably, being held in ‘Seongsu-dong’, Korea’s hottest retail hub and testbed for K-brands, attendees will be able to directly observe the real-time reactions of Korean consumers and discover brands with high potential before they enter the global market.
The participating brands, selected through KOSME’s rigorous verification process, are diversely categorized into K-beauty (60%), K-food (20%), K-lifestyle (10%), and K-fashion & others (10%).
The event will be joined by 130 global buyers from around the world whose attendance has been confirmed through pre-registration. The 80 buyers participating in on-site consultations will conduct 8 to 10 intensive 1:1 offline business meetings per day, accompanied by dedicated interpreters. A separate ‘Online Consultation’ section will also be operated for 50 buyers who are unable to attend offline. These buyers will directly test and evaluate product samples delivered in advance, followed by in-depth contract discussions via video consultations.
In addition to business meetings, various side programs have been prepared. On November 24, the opening day, a VIP standing networking session will be held for buyers, investors, and participating companies to interact freely. Furthermore, a large-scale pop-up store will be operated for six days from November 24 to 29, exhibiting and offering hands-on experiences with promising products from 100 companies to showcase the diverse charms of K-brands.