LONDON — PornHub, which partially blocked access to its platform in the U.K. back in January amid concerns about the implementation of the Online Safety Act, has fully restored access to U.K.-based Apple users, the porn site’s parent company announced Tuesday.
Under the OSA porn providers are required to have highly effective age assurance in place to prevent children from accessing adult content. PornHub argued that instead of going through its age-checks, would-be visitors were flocking to non-compliant sites en masse, and that only device-based age checks from the likes of Apple, Google and Microsoft would level the playing field.
In March Apple introduced age checks as part of its latest iOS software update — a development that Aylo, PornHub’s parent company, called “trailblazing.”
“Apple’s U.K. device-level age-verification update offers one of the strongest and hardest to circumvent protections currently available for helping prevent minors from accessing age-inappropriate content,” Alex Kekesi, VP of Brand and Community at Aylo, said in a statement.