While Meta has launched its AI glasses in the EU, the financial results said the distribution rollout is still slow in the EMEA region, with “more than half” of sales points still not served. More than 7 million pairs of Meta smart glasses were sold worldwide in 2025.
The smart glasses still face fierce privacy pushback, regardless of the change in batteries rules.
Cláudio Texeira, the head of digital policy at Europe’s largest consumer protection group BEUC, said: “Europe should not dilute consumer protections. Smart glasses are already raising important concerns about privacy, security and consumer choice. Exemptions from EU battery removability rules should remain exactly that: genuine exceptions based on clear technical and safety evidence, not industry pressure. Exempting these devices … risks setting a dangerous precedent.”
When Meta launched the first iteration of its RayBan smart glasses in Europe in 2021, the product immediately sparked concerns with Irish and Italian privacy watchdogs over whether the specs made it obvious enough to people that they are being filmed.
And earlier this year, concerns peaked again when Swedish media reported that subcontractors for Meta in Kenya were reviewing “deeply private” footage captured by the firm’s smart glasses to help annotate the content to train artificial intelligence models. It included recordings of people’s bathroom visits, banking details, or even them having sex.
The European Data Protection Board, which gathers privacy regulators across Europe, has ordered a report into smart glasses which should be finalized this summer, chair Anu Talus told POLITICO earlier. She added that the board will look at actions from there.
