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Can Europe’s tech firms really replace Amazon, Google and Microsoft?

By staffNovember 14, 20264 Mins Read
Can Europe’s tech firms really replace Amazon, Google and Microsoft?
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Microsoft Outlook and Teams users around the world, including in Europe, were locked out of their emails and meetings this week after a global outage. The disruption has renewed questions about how much the continent relies on a few American firms.

“The episode shows once again the downside of depending so heavily on a handful of large US tech companies,” Tommaso Valletti told Euronews Next.

Valletti is Professor of Economics at Imperial College Business School in London, United Kingdom, and was the European Commission’s chief competition economist from 2016 to 2019.

The disruption began on Thursday afternoon European time and hit users in 74 countries and territories, according to the outage tracker Downdetector. In the UK, some doctors’ surgeries told patients to phone them with urgent queries.

Microsoft said there was no sign of a cyber attack but has not yet named a root cause. Services were still being gradually restored on Friday. It follows Microsoft 365 outages in January and August.

How dependent is Europe?

Amazon, Microsoft and Google together hold about 70% of the European cloud market, according to Synergy Research Group. European providers account for around 15%, down from about 29% in 2017. The largest of them, Germany’s SAP and Deutsche Telekom, hold just 2% each.

Euronews has previously reported that around 80% of Europe’s digital infrastructure and technology comes from outside the EU.

That sits uneasily with the public. Most EU citizens want European-controlled digital infrastructure, according to the latest Eurobarometer survey. Support is highest in Sweden (94%), Finland (93%) and Denmark (92%).

Brussels wants Europe to buy European

On Wednesday, MEPs presented their draft report on the Commission’s proposed Cloud and AI Development Act. The report calls for public authorities to buy more cloud services from European providers.

“Our critical systems run on someone else’s technology, and someone else can switch it off,” warned Dutch Green MEP Reinier van Lanschot.

Fears of a so-called “kill switch” grew in June, when Anthropic suspended access to its Claude Fable 5 and Mythos 5 AI models to comply with US export controls. Access was restored on 1 July.

The Commission also wants to triple the EU’s data centre capacity within five to seven years. Bidding for up to seven EU-backed AI “gigafactories” closed on Thursday.

Who could take on the giants?

Europe has no single rival to Microsoft, Amazon or Google. Instead, it has contenders at different layers of the technology stack.

France’s Mistral AI is Europe’s best-known maker of AI models. It was valued at €21 billion after a €3 billion funding round led by Samsung in September.

In cloud computing, STACKIT, owned by the Lidl and Kaufland parent company Schwarz Group, is building an €11 billion AI data centre in Brandenburg, Germany. In April, STACKIT and France’s OVHcloud, Scaleway and Mistral were among the firms that won places on the Commission’s own sovereign cloud contract, worth up to €180 million.

In hardware, Germany’s Infineon is a leading maker of the power chips that run AI data centres. Analysts at this week’s SEMICON Europa trade fair in Munich, Germany, identified power chips as Europe’s strongest way into the AI boom.

Will Europeans switch?

Willingness to pay more for an EU-based provider varies widely. Danes (76%), Swedes and Croatians (both 73%) are the most willing, while Estonians (35%), Bulgarians and Czechs (both 45%) are the least, according to Eurobarometer.

Businesses are cautious too. In a survey by the German digital association Bitkom, 85% of German companies said the country was too dependent on US cloud providers, yet 71% use one. Research firm IDC found that only 4% of European organisations plan to use local providers exclusively.

US firms are also adapting. Amazon Web Services launched its European Sovereign Cloud in Brandenburg in January, run by a separate EU-based company.

Synergy’s chief analyst, John Dinsdale, has told CNBC that European providers will struggle to reverse their loss of market share.

What happens next?

Parliament committees will discuss the proposed Cloud and AI Development Act draft report on 1 December. A committee vote is provisionally scheduled for mid-March 2027, followed by a plenary vote in April.

Microsoft has said it will publish a report on the cause of the outage once services are fully restored.

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