Sam Coates and Anne McElvoy look at how political communication has changed – from Keir Starmer’s government paying influencers to promote its message, to Andy Burnham putting himself front and centre of the social media operation.
Sam has a scoop on how much it all costs.
Elsewhere, former Number 10 chief of staff Morgan McSweeny is launching a new thinktank designed to shape Downing Street thinking, but with less scrutiny.
Plus, with energy bills forecast to rocket to near £450 in January, how worried is the government, and what can it do to help families?