The flood of nonconsensual images on X, created using the platform’s generative AI chatbot feature Grok, attracted the attention of the U.K.’s media regulator Ofcom, which said it made “urgent contact” with X on Monday to determine whether an investigation under the U.K.’s Online Safety Act is warranted.
On Friday an Ofcom spokesperson said: “We urgently made contact on Monday and set a firm deadline of today to explain themselves, to which we have received a response. We’re now undertaking an expedited assessment as a matter of urgency and will provide further updates shortly.”
The U.S. administration has previously criticized the U.K.’s online safety laws, saying they limit freedom of expression.
The U.K. government said this week that Ofcom had its full backing, and Prime Minister Keir Starmer said on Thursday: “It’s disgraceful, it’s disgusting, and it’s not to be tolerated. X has got to get a grip of this, and Ofcom has our full support to take action in relation to this.”
“This is wrong, it’s unlawful, we’re not going to tolerate it. I’ve asked for all options to be on the table,” Starmer said.
In a statement issued on Sunday, X said: “We take action against illegal content on X, including Child Sexual Abuse Material (CSAM), by removing it, permanently suspending accounts, and working with local governments and law enforcement as necessary. Anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content.”