The U.K. government disagrees. “That simply turns an AI feature that allows the creation of unlawful images into a premium service,” a spokesperson for the prime minister said on Friday.
“It’s not a solution. In fact, it’s insulting to victims of misogyny and sexual violence. What it does prove is that X can move swiftly when it wants to do so,” they added.
X has been approached for comment.
Prime Minister Starmer said on Thursday that the issue of sexualized deepfakes proliferating on X was “disgraceful, it’s disgusting, and it’s not to be tolerated. X has got to get a grip of this, and Ofcom has our full support to take action in relation to this.”
The U.K.’s media regulator Ofcom said on Monday it was in urgent contact with X to ascertain whether an investigation under the Online Safety Act is warranted.