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The countdown is fully underway, with Taylor Swift’s new album, ‘The Life of a Showgirl’, hitting shelves on 3 October.
The pop superstar has already broken Spotify records, with her twelfth album becoming the most pre-saved album Countdown Page in the platform’s history, and there are persistent rumours that she may be headlining next year’s Super Bowl Halftime Show – following her internet-shattering engagement to Travis Kelce.
Not wishing to be out the headlines for a single second in the lead-up to the album, which already follows her zeitgeist-dominating Eras Tour last year, Swift has announced a massive release party for ‘The Life of a Showgirl’…
Indeed, she’ll be bringing the album to the big screen with an 89-minute event, titled Taylor Swift: The Official Release Party of a Showgirl, which will run from the Friday release day to Sunday 5 October. This follows Swift’s Eras Tour concert film, which broke records when it hit cinemas.
The “party” will see the premiere of the first music video from the album for ‘The Fate of Ophelia’, as well as behind-the-scenes footage from the shoot, lyric videos for other songs on the album and Swift’s “never-before-seen personal reflections” about those new songs.
European fans will be able to attend as the programme will not be limited to the US. Countries including the UK, France, Ireland, Germany, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland and Denmark will be treated to the cinematic event – with tickets going on sale tomorrow.
Sharing the news on Instagram, Swift wrote that “dancing is optional but very much encouraged.”
As if that wasn’t enough, it has now been announced that the TayTay domination is also hitting the airwaves, as US Swifties will be able to listen to her music 24/7 on her own dedicated, round-the-clock radio station.
For the next few weeks, SiriusXM are providing ‘Taylor’s Channel 13’, which will play Swift tracks non-stop.
The station launched on Saturday and will “showcase every era of her music”, according to SiriusXM. It will run until 19 October and once the new album is released, the station will play it in full and uninterrupted once every two hours.
SiriusXM president and chief content officer Scott Greenstein has said: “Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture. Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor’s Channel 13.”
Greenstein isn’t wrong: as previously mentioned, the news of Swift’s engagement broke the internet and the rollout of her new album has sparked the biggest branding trend of 2025. Love her, loathe her, indifferent to her or feel that the 24-hour radio station is overkill, it’s undeniable that Taylor Swift isn’t just a musician who writes great pop songs; she’s a full-blown entrepreneur and a cultural trendsetter who can dominate fashion trends, boost tourism economies, change legislation and enter political discourse – including presidential beef and Trump administration scandal.
Taylor’s Channel 13 is available to listen to now via the SiriusXM app here.
Swift has described her new LP as “the record I’ve been wanting to make for a very long time” and confirmed that the project focuses on “what was going on behind the scenes in my inner life” during the record-breaking Eras Tour.
‘The Life of a Showgirl’ comes out on 3 October.