Enterprises are likely to face the greatest challenges under mandatory reuse systems. Many lack the reverse logistics or automation needed for reuse systems. For exporters, the burden is even greater, as they would be forced to operate two parallel packaging systems: one compliant with EU reuse requirements and another for non-EU markets. Currently, there are no large-scale reusable packaging systems in place, meaning an entirely new infrastructure would need to be developed within an extremely short timeframe. This raises serious legal, operational and economic concerns, especially for the most vulnerable segments of the market.
What it all means
Both studies agree that replacing recyclable single-use pallet wrap with reusable alternatives is neither greener nor cheaper. If enforced, the proposed reuse targets could undermine PPWR’s goals of creating a truly circular and efficient packaging economy.
That’s why EuPC is calling for the exclusion of pallet wrap and straps from Article 29, using the flexibility allowed through delegated acts under Article 29(18a) and 29(18c).
If enforced, the proposed reuse targets could undermine PPWR’s goals of creating a truly circular and efficient packaging economy.
The smarter way forward
Single-use, recyclable plastic pallet packaging is already a reality aligned with Europe’s sustainability goals. Solutions that truly work in real-world logistics that are efficient, scalable and sustainable are already an economic reality.
