Taylor Swift knew all too well what she was doing when she announced her engagement to American football star Travis Kelce via Instagram. Within less than ten minutes, the post had over one million likes, the headlines dominated international news, and even President Donald Trump later weighed in.
This is because Swift is no standard celebrity: Forbes magazine named her the world’s wealthiest female musician, with a net worth of around $1.6 billion (€1.4bn). She is the first musician to reach billionaire status based solely on her songs and performances — as opposed to brand deals and partnerships — and did so largely thanks to earnings from her ultra-popular Eras Tour.
So what will Travis Kelce, a professional NFL player with the Kansas City Chiefs, bring to the table? Kelce is a millionaire in his own right: his net worth is estimated to be around $70 million (€60.4mn), and he is the seventh best-paid player in the National Football League (NFL). Still, his wealth is vastly inferior to his soon-to-be-wife’s. Here’s how much their combined net worth will be after they tie the knot.
From Taylor’s vault
Swift’s money comes mainly from her music empire. The Eras Tour alone amassed over $2 billion (€1.7bn) worldwide, the highest-grossing tour in history.
Still, beyond touring, Swift — who has been actively releasing music since 2003 — is one of the best-selling music artists of all time. Her catalogue, which she duplicated by re-recording four of her original albums, is valued at more than $600 million (€518mn). And in 2025, she regained full ownership of her master recordings, a checkmate to her previous label, that not only increased the long-term value of her catalogue but also gave her full control over licensing and future revenue streams.
Outside of music, she invested smartly, and mostly in real estate. She owns a portfolio of luxury properties worth around $110–125 million (€95-108mn) in places like Nashville, New York, and Rhode Island, plus a $23 million (€20mn) private jet.
The exceptional part is that she’s reached this level of wealth without relying on constant endorsement deals. In the past, she did partner with firms such as Apple Music, Adidas, and Diet Coke, and she released collections with Stella McCartney and Elizabeth Arden. But now, her own brand is strong enough on its own to generate massive revenue.
From Travis’ piggy bank
It seems like Swift will be the breadwinner of this love story, as Travis Kelce’s millionaire net worth is nowhere that of his fiancée. In 13 seasons with the Kansas City Chiefs, he has earned more than $110 million (€95mn) in salary, thanks to a consistent high-level performance that’s brought him three Super Bowl wins, ten Pro Bowl nods, and multiple league records.
Success on the field made him a favourite for big-name endorsements, landing deals with Nike, Bud Light, State Farm, and Pfizer, all of which add millions to his income each year. He’s also moved beyond football into entertainment, taking on hosting gigs, appearing in national ad campaigns, and starring in the 2025 movie sequel Happy Gilmore 2. Forbes estimates these ventures have earned him another $80 million (€69mn) or so.
This number includes his podcast, New Heights, co-hosted with his brother Jason, which scored a massive three-year, $100 million (€86mn) deal with Amazon’s Wondery in 2024.
He’s also invested in ventures like the Alpine F1 racing team, a Kansas City steakhouse called 1587 Prime, and the beverage company Garage Beer. And in terms of real estate, Kelce lives in a $6 million (€5.2mn) Kansas City mansion, complete with a mini-golf course and pickleball court.
Billion dollar Love Story
Experts are already advising Swift to protect her assets via prenup before she walks down the aisle. Swift’s wealth exceeds Kelce’s by $1.53 billion (€1.32bn), more than twenty times the footballer’s entire net worth.
In terms of proportion, Travis contributes only about 4–5% of their combined wealth. Swift accounts for the remaining 95–96%.
Still, their combined net worth will be estimated at roughly $1.70 billion (€1.46bn). This puts them in the major leagues of celebrity power couples, joining the likes of Beyonce and Jay-Z who are valued at a whopping $3.38 billion (€2.90 billion). Other pairs that come close are Rihanna and A$AP Rocky, though they aren’t married yet, or the Beckhams.