Close Menu
Daily Guardian EuropeDaily Guardian Europe
  • Home
  • Europe
  • World
  • Politics
  • Business
  • Lifestyle
  • Sports
  • Travel
  • Environment
  • Culture
  • Press Release
  • Trending
What's On

One dead, two arrested as Portugal seizes 3.7 tonnes of cocaine off Faro coast

October 13, 2026

Europe must switch to ‘war-mode’ defence production, Polish defence minister says

October 13, 2026

A talking glove, a 90-second health check and a drone interceptor: Meet Uzbekistan’s young inventors

October 13, 2026

From Sofia and Lisbon to Leuven and Verona: Europe’s 10 best city breaks for 2027

October 13, 2026

Farage defends plan for ‘lethal force’ against Channel migrants – POLITICO

October 13, 2026
Facebook X (Twitter) Instagram
Web Stories
Facebook X (Twitter) Instagram
Daily Guardian Europe
Newsletter
  • Home
  • Europe
  • World
  • Politics
  • Business
  • Lifestyle
  • Sports
  • Travel
  • Environment
  • Culture
  • Press Release
  • Trending
Daily Guardian EuropeDaily Guardian Europe
Home»Business
Business

LVMH sales miss growth forecasts as China luxury demand slows

By staffOctober 13, 20263 Mins Read
LVMH sales miss growth forecasts as China luxury demand slows
Share
Facebook Twitter LinkedIn Pinterest Email

The fashion giant, once Europe’s most valuable listed company, reported revenue of €18.5 billion in the three months to the end of September.

The firm, whose brands include Louis Vuitton, Dior, Celine and drinks maker Hennessy, saw a revenue increase of 1.2% year on year in the third quarter, after a 0.1% rise in the second quarter and a 5.9% fall in the first.

However, organic sales growth, which excludes currency movements and changes to the group’s business portfolio, fell short of expectations. Growth slowed to 1% in the third quarter from 3% in the second.

Overall, in the first nine months, sales were €57.1 billion, with organic sales up 2%.

The company praised its diverse business portfolio in a statement, saying it provided resilience in an uncertain geopolitical and economic environment.

LVMH said sales growth was good in the United States, Europe and Japan, but it faced a less favourable environment in China.

As a result, the fashion and leather goods segment saw sales drop 5% on an organic basis as weaker demand in the world’s second-largest economy weighed on the business. The decline was steeper than the roughly 2% fall expected by analysts, according to Deutsche Bank.

Louis Vuitton also saw its public image take a hit in China after suing local tea company Molly Tea for copying its logo. While it won the case, the dispute provoked a wave of indignation on social media and calls to boycott the brand.

Overall, the quarter proved to be a setback for the fashion and leather goods segment, as the drop in sales followed the division posting its first organic sales gain in two years in the previous quarter.

But LVMH’s selective retailing division, which includes the Sephora perfume and cosmetics retail chain, posted an 8% organic sales increase, while the watches and jewellery and wines and spirits segments both managed 6% organic gains.

Deutsche Bank analysts said the results could prompt further cuts to earnings forecasts for the second half of 2026 and 2027.

“It is hard to see what could change investor sentiment in the short term,” they wrote, although they viewed the weakness as cyclical rather than structural.

“Overall, recovery is taking longer due to the weaker Chinese demand, but the company do not see it as a structural issue. Brand initiatives are producing results and they expect these bottom-up measures to be more gradual,” they wrote.

LVMH’s share price has dropped nearly 40% since the start of the year. In September, L’Oréal overtook the group as France’s most valuable listed company. LVMH’s share price was down more than 1.6% at around 10am CEST in Paris.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Keep Reading

Stellantis, Filosa: “Too much capacity in Europe”, strikes deals to avoid closures

Fuel prices: Sébastien Lecornu promises €10 cut per fill-up

IMF forecasts 3.1% global growth in 2026, with eurozone at 1.1%

This French AI stock is up 570% in 2026: Analysts see a further 90% upside

Citroën’s iconic 2CV returns as an all-electric model

Americans Hall and Woodford win Nobel Prize in economics for stabilisation models

French MPs push exit tax on crypto above €800,000 and fines for undeclared wallets

Thales to open what could be Japan’s first foreign-run defence maintenance base

Chinese carmaker BYD considers opening a factory in France

Editors Picks

Europe must switch to ‘war-mode’ defence production, Polish defence minister says

October 13, 2026

A talking glove, a 90-second health check and a drone interceptor: Meet Uzbekistan’s young inventors

October 13, 2026

From Sofia and Lisbon to Leuven and Verona: Europe’s 10 best city breaks for 2027

October 13, 2026

Farage defends plan for ‘lethal force’ against Channel migrants – POLITICO

October 13, 2026

Subscribe to News

Get the latest Europe and world news and updates directly to your inbox.

Latest News

EU ends anti-corruption funding curbs on Hungary, freeing €4.2bn

October 13, 2026

US actress Selma Blair accused of attacking cabin crew members on flight to New York

October 13, 2026

Stellantis, Filosa: “Too much capacity in Europe”, strikes deals to avoid closures

October 13, 2026
Facebook X (Twitter) Pinterest TikTok Instagram
© 2026 Daily Guardian Europe. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.