After two years of farmer protests and fatigue over climate and environmental reforms, national governments have closed ranks around traditional agriculture. Countries like Austria, Italy and France have warned that novel foods could undermine “primary farm-based production.” Hungary went even further this week, voting to ban the production and sale of cultivated meat altogether.
For alternative protein companies, the irony is hard to miss. They see their products as both a business opportunity and part of the solution to the food system’s climate and environmental footprint, most of which comes from animal farming. Yet they say politics are now moving in the opposite direction.
“Policymakers are devoting so much attention to unnecessary restrictions that would harm companies seeking to diversify their business,” said Alex Holst of the Good Food Institute Europe, an interest group for plant-based and cultivated alternatives. He argued that familiar terms like “burger” and “sausage” help consumers understand what they’re buying, not mislead them.
Why the naming ban won’t die
The political climate explains why Imart’s idea suddenly resonates. But Brussels lawmaking procedure explains why it might survive.
At the negotiating table, national governments are consumed by the Parliament’s more disruptive ideas on market intervention and supply management, changes they fear could distort markets and limit the authorities’ flexibility to act. Compared with those fights, a naming ban barely registers. Especially in an otherwise technical reform of the EU’s Common Market Organisation, a piece of legislation normally reserved for agricultural specialists focused on crisis reserves and market tools.
That gives the amendment unusual space. Several diplomats privately complained it sits awkwardly outside the scope of the original European Commission proposal. But not enough to coordinate a pushback.