While the DMA was designed to centralize digital enforcement in Brussels, it has not boxed out national regulators from pursuing Big Tech cases.
Responding on Monday, the Commission welcomed Google’s Italian settlement and said the changes it foresees would be rolled out EU-wide.
“Google’s commitments are a good example of how the work of national authorities on consumer protection law complements the Commission’s enforcement of the DMA to achieve better results,” a Commission spokesperson said.
“Google will change its consent screens to provide clearer, more accurate information — both about how Google combines and cross-uses personal data and what the implications of consent are for users.”
The EU’s digital rules are a major concern for the Donald Trump administration, and U.S. Commerce Secretary Howard Lutnick raised the matter on a visit to Brussels on Monday. Lutnick called for the bloc to “take the foot off this regulatory framework,” and held out the prospect of cooperation in other areas, like steel, in return.
Washington’s main gripe is that the DMA, by design, targets the largest technology platform companies — and these are chiefly American.