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China’s retail sales slow again as Beijing struggles to revive consumer spending

By staffSeptember 15, 20263 Mins Read
China’s retail sales slow again as Beijing struggles to revive consumer spending
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Published on
15/09/2026 – 10:56 GMT+2

Chinese shoppers are barely spending more than they were a year ago, and the gap between what the country makes and what it buys is widening.

Figures published by China’s National Bureau of Statistics on Tuesday showed year-on-year retail sales growth of just 0.4%, falling short of the 0.8% economists had forecast and slowing from 0.6% in July and 1% in June.

However, the number is at least positive.

Retail sales shrank 0.6% in May, so August represents an improvement on the low point, but it leaves consumption close to flat at a time when the Chinese government has made reviving it a priority.

Domestic spending has been sluggish since the end of the Covid-19 pandemic, dragging on economic growth even as exports have boomed.

Factories up, investment down

The rest of the data pulls in opposite directions.

Industrial production expanded 5.2% in August, a jump from July’s 4.5% and comfortably ahead of the 4.8% forecast. Fixed-asset investment, by contrast, contracted 7.2% year on year in the first eight months of 2026, in line with forecasts.

The statistics bureau said the economy “operated steadily” last month while conceding that “adverse external factors are intensifying.”

It went further in describing the underlying problem by stating that “the domestic imbalance between strong supply and weak demand remains pronounced, some firms face operational difficulties, and the foundation for steady economic improvement requires consolidation.”

Analysts read the same split.

“China’s economy continues to show diverging signals, as consumption and investment remain weak while industrial production maintains the momentum,” wrote Zhiwei Zhang, president and chief economist at Pinpoint Asset Management.

Beijing is targeting economic growth of between 4.5% and 5.0% for this year, its lowest goal in decades.

Money already committed

The figures land days after Beijing moved to shore up its financial system.

Announced the previous Sunday, the finance ministry is leading a 360 billion yuan (€46.1bn) capital injection into eight state-owned banks and insurers, with around 290 billion yuan (€37.2bn) going to banks specifically to preserve their capacity to keep lending as the government presses them to support and stimulate economic activity.

Whether that filters through to household spending remains a question.

Zhang expects continued weakness in the near term precisely because fiscal support takes time to reach the economy.

“The economy faces downside risk in [the third quarter] as the fiscal support takes time to be implemented and transmitted to the economy,” he wrote.

That leaves Beijing leaning on the one part of the economy still performing, with industrial output expanding and exports remaining strong.

The next move is diplomatic.

Xi Jinping is expected to travel to Washington on 24 September and is reportedly preparing to bring a large delegation of Chinese business executives — a departure for a leader who rarely travels with corporate figures and has not done so on this scale since 2015.

Many of those executives lost standing during the regulatory crackdowns on technology, education and property that began in 2020.

Bringing them to meet US President Donald Trump would signal a willingness to invest and trade, though expectations for the summit remain modest, with the two sides still divided over which products should count as non-sensitive under existing trade arrangements.

Additional sources • AFP

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