If you’re still sore about Taylor Swift not responding to your well wishes regarding her engagement to her beau Travis Kelce, then Cambridge Dictionary’s Word of the Yearwill speak to you: “Parasocial”.
The word is used to describe a relationship (or Parasocial Relationship – “PSR”) in which a person feels like they know a celebrity on a personal level even though they have never met them.
It’s only the second time that an adjective has been crowned Word of the Year, following “paranoid” in 2016, and Cambridge Dictionary defines this year’s word as: “involving or relating to a connection that someone feels between themselves and a famous person they do not know, a character in a book, film, TV series, etc., or an artificial intelligence.”
The term was coined in 1956 by sociologists Donald Horton and Richard Wohl, who wanted to describe how television viewers formed “para-social” relationships with TV personalities.
Since then, the phenomenon – linked to the language of fandom – has grown exponentially, as social media continues to foster parasocial relationships with celebrities, influencers and online personalities that people have no personal connection to in the real world.
Delving into why they chose “parasocial” as their Word of the Year, Cambridge Dictionary states: “As social media intensifies the intimacy that fans feel with their adored celebrities, and with the rise in popularity of AI companions that can take on personalities, the word for these one-way relationships – parasocial – is having its own moment.”
Colin McIntosh, Cambridge Dictionary Chief Editor, said the word “captures the 2025 zeitgeist” and demonstrates how language changes.
“Parasocial stood out in 2025 for several reasons. Public interest in the term increased massively this year, as we can see from our data: the number of searches for it in the Cambridge Dictionary as well as on Google spiked on several occasions.”
He added: “It’s interesting from a language point of view because it has made the transition from an academic term to one used by ordinary people in their social media posts. And it also captures the zeitgeist of 2025, as the public’s fascination with celebrities and their lifestyles continues to reach new heights.”
An example cited by Cambridge Dictionary is Taylor Swift, who announced her engagement to NFL star Travis Kelce this year. This led to many fans expressing their heartfelt feelings toward a couple that most have never met.
“Global coverage of the way in which Taylor Swift announced her engagement to Travis Kelce caused lookups of parasocial to surge as the media dissected fans’ reactions,” states Cambridge Dictionary. “Posts by fans say “I’m not being parasocial about it” and talk about “a Swiftie being parasocial for ten minutes straight”.”
The use of the term has surged this year, particularly as concerns over the connections that some people have started to develop with AI chatbots.
Simone Schnall, professor of experimental social psychology at the University of Cambridge, said that the rise of parasocial relationships “has redefined fandom, celebrity and, with AI, how ordinary people interact online.”
“We’ve entered an age where many people form unhealthy and intense parasocial relationships with influencers. This leads to a sense that people ‘know’ those they form parasocial bonds with, can trust them and even to extreme forms of loyalty. Yet it’s completely one-sided.”
She continued: “Parasocial trends take on a new dimension as many people treat AI tools like ChatGPT as ‘friends’, offering positive affirmations, or as a proxy for therapy. This is an illusion of a relationship and group think, and we know young people can be susceptible for this.”
Cambridge Dictionary also highlighted a number of other words that had a “significant impact” this year and made their shortlist.
Among them are “pseudonymization” (a process in which information that relates to a particular person is changed to a number or name that has no meaning so that it is impossible to see who the information relates to); “slop” (“content on the internet that is of very low quality, especially when it is created by artificial intelligence”); and “memeify” (“to turn an event, image, person, etc. into a meme”).
Other words they have been tracking in 2025 include:
- Glazing: the excessive use of praise or flattery, especially by AI chatbots, in a way that seems insincere and artificial. It is sometimes seen as a way of compensating for weak input from an AI.
- Bias: the object of a fan’s stanning (excessive devotion to a singer, band or other media star). It is used especially by fans of the South Korean music genre K-pop.
- Vibey: a place that has a good vibe.
- Doom spending: the activity of spending money that you do not have in order to make yourself feel better.
If you’re playing catch up with 2025’s words of the year, we’ve already had Dictionary.com’s crowning of the viral (and baffling) Gen Alpha slang term “6-7”, as well as Collins Dictionary’s pick of “vibe coding” – an emerging software development that turns natural language into computer code using AI.