Billboards featuring Vestager wearing the boots were seen by POLITICO in Copenhagen on Tuesday.
According to the company blurb, the design was “created as a tribute to her — and to all women who step forward when the responsibility is greatest. It is for those who dare to stand in the eye of the storm, set a new agenda and do it all — with a straight back and style.”
It forms part of Roccamore’s “Power Collection,” which also features footwear inspired by Camilla Ley Valentin, co-founder of internet queuing system Queue-it, and Marianne Dahl of Boston Consulting Group.
The Vestager Boot is available in oak, burgundy and black, and a pair costs 3,100 Danish krone (€415).
Vestager spent a decade as the EU’s antitrust czar and before that was deputy prime minister and leader of Denmark’s Social Liberal Party.
In a biography published last December, Vestager said she had “no plans” to run for national office in Denmark. She launched a failed bid to run the European Investment Bank at the end of 2023, and resumed her duties as commissioner after a three-month campaign. She made Time Magazine’s top 100 list of the world’s most influential people in 2017 and is now chair of the board of the Technical University of Denmark.
Teresa Ribera now fills Vestager’s shoes as the Commission’s competition chief.