Alas, Reform’s marketing team was unable to use what was surely its first choice of design, a massive St George’s Cross (the English flag), as it’s already been taken — by an Italian team!
Last month, Genoa CFC launched its second kit, which is white with a huge red cross emblazoned on the front. The Italian Serie A team did this because the design (look away now, Nigel!) belonged to the city of Genoa and was later adopted by the English, first for maritime use and then as the national flag. It’s enough to make a right-winger faint (and for goodness’ sake no one tell them that the patron saint of England, St. George, is Turkish).
Another reason for Genoa’s design decision was that the club was founded by a group of Englishmen in 1893, making it Italy’s oldest football club (the first C in CFC even stands for Cricket).
The only downside to Genoa CFC’s launch of the kit was that one of the shirt models had a tattoo inked on his knee of two people engaged in what we in the media like to call “a sex act” (the offending image was edited out).
So instead the Reform shirt is in the party’s turquoise and white colors, with the party badge where the football club crest would be and a Union Flag where you would often find the kit manufacturer’s logo (more on that in a minute).
On the back it says “Made in Britain” (obvs) and has “Farage” where the player’s name would be and the number 10 (presumably because 10 Downing Street is where Farage would like to end up).